Pioneering Branding in the Detective Industry with Celebrity Power
Sleuths India has continually set benchmarks in the world of private investigations—not just through groundbreaking
casework, but also by redefining how detective services are perceived by the public. As the first and only private
investigation firm in India to embrace large-scale celebrity endorsements and cinematic collaborations, Sleuths India
has boldly ventured into the realm of brand marketing that was once thought uncharted for this industry.
With an aim to bring investigative services into mainstream public awareness, Sleuths India has successfully partnered
with renowned Bollywood celebrities and prestigious production houses—turning heads both in the entertainment world and
among clients. This forward-thinking approach to branding is not just innovative; it's transformative for the image of
private detective services in India.
Sleuths India Collaborates with Ajay Devgan & Vani Kapoor Starring RAID-2
Sleuths India has struck up a landmark branding collaboration that literally pushes the boundaries
and sets new standards for the industry. The President of India award-winning agency has partnered with Bollywood
icons Ajay Devgan & Vani Kapoor starring movie RAID-2, as part of a high-impact branding initiative. This significant
association reaffirms the agency’s standing as India’s most beloved brand in the field of private investigation and
showcases its stellar journey of innovation in branding.
In the exclusive promo for RAID-2, cinema legend Ajay Devgan & heartthrob Vani Kapoor are seen proudly endorsing
Sleuths India as the country’s most ethical, reliable, and honest private detective agency. Their endorsement is a
fitting validation of a brand renowned for maintaining integrity and excellence for over 25 years.
With iconic stars personally advocating Sleuth India’s legacy, there couldn’t be a more glowing validation for a brand that has earned national acclaim through years of exceptional investigation services. The collaboration is also a fitting tribute to Sleuths India’s unshakeable reputation built through years of professional work in the field of investigation.
Sleuths India is an agency that always believes in excelling beyond the norms and staying ahead of the
trends. The same belief has made it the first and only detective company in India to start the culture of
brand promotion through big celebrities and A-list Bollywood names like
Kangana Ranaut,Taapsee Pannu and
Rajkummar Rao.
In the last three years alone, the agency has entered into a co-branding collaboration with India’s top entertainment & movie company Balaji Telefilms Limited on two separate occasions. In 2019, Sleuths and Balaji had partnered for the movie, “Judgemental Hai Kya” where the lead actors Kangana Ranaut and RajKumar Rao featured in a commercial.
The movie was a huge critical success and it trended for weeks on social media for a unique plotline and some amazing performances from the lead. The idea behind the collaboration was a natural coming together of two entities exploring the same cause one in real-life while the other on reel, as the film dwelt on the subject of investigating a murder and finding the truth beneath.
Once again in 2022, Sleuths India and Balaji joined hands for the thriller movie “Dobaaraa” (2...12), which opened the London Indian Film Festival 2022 and had an August release. The movie garnered rave reviews from critics and generated quite a lot of social media buzz. As a part of marketing, Sleuths India launched a new TV commercial attached to the movie trailer and featuring the lead of the movie, Taapsee Pannu.
Both the high-profile ventures put Sleuths India on a pedestal where none reached before in the investigation industry. And it also shows why the agency is here to make a difference irrespective of the gravity and challenges in the path. This also makes it not only a popular choice for top industrialists, politicians or bureaucrats but is also very famous among Bollywood A-list stars.
In fact, it’s the only private detective agency that collaborates with top celebrities for the role of brand promoter and ambassadors. Sleuths India has always been proactive in terms of branding & promotion to amplify the reach and take investigation to the masses. All this aptly underlines its positon as being the most trusted most awarded private investigation agency in the country.
The collaboration is also a true testimony of the leadership position that Sleuths India currently enjoys in private investigation industry. The company now boasts of the largest team of investigators in India and is headed by an award-winning MD.
With this exciting partnership, Sleuths India looks to capitalize on the vast exposure that cinema enjoys so that it can reach to a new audience base and continue to regain the top slot in the investigation space.
